Lelelele, the Hawaiian word for butterfly. Transformation.

Inspired by the Ocean. Transparency in costing.
Organic fabrics. Dyed sustainably. Paid with Living wage.

Gain awareness about the true cost behind your purchase.
With a conscious mind, understand what you are paying for and determine what you are willing to pay, at what cost.

Nominated in 2025 & 2026 for the True price award

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Some of the shirts are hanging this summer at Thrive in Scheveningen/ Den Haag.

Please be aware that its all one of a kind, its left over fabric and so not always able to create other sizing in the same fabric.

If you want to buy something that is hanging at Thrive; Thanks for buying, Thanks for starting the transformation.

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COLLECTION

Designed for every day.

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PHILOSOPHY

Our commitment to transparency. Natural materials, left over fabric and fair wages.

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SUPPLY CHAIN

Full transparency in every step. Because everybody should know.

Discover how