Lelelele, the Hawaiian word for butterfly. Transformation.

Inspired by the Ocean. Transparency in costing.
Organic fabrics. Dyed sustainably. Paid with Living wage.

Gain awareness about the true cost behind your purchase.
With a conscious mind, understand what you are paying for and determine what you are willing to pay, at what cost.

Nominated in 2025 & 2026 for the True price award

The philosophy


Some of the shirts are hanging this summer at Thrive in Scheveningen/ Den Haag.

Please be aware that its all one of a kind, its left over fabric and so not always able to create other sizing in the same fabric.

If you want to buy something that is hanging at Thrive; Thanks for buying, Thanks for starting the transformation.

Payment button for the store

The garments are built up as follows:

  • Organic Fabric

    The fabric is made from the finest Indian organic cotton, woven in a light an heavier weight fabric with exceptional quality and comfort.

  • Organicly dyed

    The colors are dyed using an eco-friendly process in a small place in south India. Around 50 locally sourced herbs, grown by the factory itself, are used to achieve the colors without using any chemicals.

  • Living wage

    Living wage covers an individual's basic needs, including food, shelter, and other necessities.

The philosophy

Meet our partners:

The philosophy