Lelelele, the Hawaiian word for butterfly. Transformation.

Inspired by the Ocean. Transparency in costing.
Organic fabrics. Dyed sustainably. Paid with Living wage.

Gain awareness about the true cost behind your purchase.
With a conscious mind, understand what you are paying for and determine what you are willing to pay, at what cost.

The philosophy
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    The garments are built up as follows:

    • Organic Fabric

      The fabric is made from the finest Indian organic cotton, woven in a light an heavier weight fabric with exceptional quality and comfort.

    • Organicly dyed

      The colors are dyed using an eco-friendly process in a small place in south India. Around 50 locally sourced herbs, grown by the factory itself, are used to achieve the colors without using any chemicals.

    • Living wage

      Living wage covers an individual's basic needs, including food, shelter, and other necessities.

    The philosophy

    Meet our partners:

    The philosophy